Self-tapes include a stills-style hold and a short movement. We do not cast from a single smiling headshot.
Wardrobe tests on camera, in the key we intend to use. Fabric that photographs well in a phone snap can fail under HMI.
Agencies get selects with notes on motion, not only beauty. The person who ‘looks like the deck’ still has to walk.
Background talent is scheduled, not hoped for. A documentary-looking office still needs people who can ignore the camera.
Releases are signed before wrap, including stills usage. A film release that forgets print is a lawyer’s letter in month four.
Fllect House sits in Ghent: brick, linen, a colour desk, a canal two streets away. We produce commercial stills and films that should feel like they were made by people in a room, because they were. The house is the plot. Windows are the key until they are not. When we add HMI, we do it to match the weather, not to invent a different hour. Agencies who want neon should not write. Agencies who want a partner for print, site, and a short film in one language should.